The Concept

  • A point-of-sale facility that produces, in front of the public, delicious sweet waffles (Liege Waffles , Brussels waffles , Wafines and Wapitis), and savoury waffle meals (Savoury Waffles).
  • A take-away sale, easy to eat on foot, located in prime sites (shopping centres, town centres, places of interest, etc).

| concept

  • Waffle Factory ® is a true operational workspace, completely independent, with a minimum surface area of 20m². The concept, procedures and installations have been studied in the minutest detail.

The interior of a Waffle Factory shop

  • Waffle Factory ® prepares its “Mix” recipe so as to produce the dough from a trough, which is reminiscent of how bakers used to work in times gone by.

The dough trough

  • The dough is then skilfully cut into dimensions calibrated by means of a division table, in order to obtain dough pieces.

The dough is cut and calibrated to obtain dough pieces.

  • These are placed in a curing chamber that will allow them to rise and the dough pieces will be then ready for cooking under optimal conditions.

The dough is mixed with sugarThe dough pieces.

  • The entire manufacturing process occurs in full view of the customers, not only with an aim of inviting them to watch something attractive, but also in order to guarantee them the freshness of the products, plus the strictest observance of all the food hygiene and safety requirements.
  • A sale that offers the consumer an impulse purchase or regular seduction, which can give pleasure with an exclusive, high-quality product for little outlay.

The concept that is reinventing the waffle business!