| An indoor (shopping centre) or outdoor (busy street) sales kiosk, where mouth-watering sweet waffles (Liège Waffles, Waffines, Wapitis, and Brussels Waffles) and savoury waffles (LunchWaf), seasoned with herbs from Provence and with a carefully selected and proportioned range of fillings of the customer’s choice, are made in full view of the public. |
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Although the shops are small (ranging from 20 to 70 m2), the production process is precise, owing to the material chosen and in some cases built exclusively for Waffle Factory. The design of the outlets is a product of Waffle Factory’s development, warm and welcoming, like the products themselves. |
| Takeaway waffles, easy to eat when on the move, and menus for consumption on the premises (shops with a small table area). |
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Waffle Factory ® is very much a working environment, completely independent and with a floor area of at least 20 m². The concept, process and equipment have all been designed down to the last detail. |
| The different Waffle Factory ® doughs are prepared in a double-arm mixer reminiscent of the way bakers worked in times gone by. |
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The mixes are then carefully divided by hand into portions to make the dough pieces. |
These dough pieces are allowed to rise in a fermentation chamber and are then ready to be filled (in the case of the LunchWaf) and cooked under optimum conditions.
The whole production process takes place in full view of the customers, not only enabling them to watch an interesting performance, but also demonstrating the freshness of the products and full compliance with all health and food safety standards.
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Waffle Factory exclusive waffles – an impulse purchase, satisfying desire and providing a treat for the consumer at low cost. |
| Waffle Factory – reinventing the waffle |